Google’s Brilliant Super Bowl Ad

I’m taking this opportunity to write my first blog post in many months.  I guess I’ve not had much to say (at least not that anyone would find interesting anyway).

I’m one of a handful of Americans that did not watch the Super Bowl yesterday. But one of ads from the game caught my attention even before it aired..

Google had he most brilliant (yet simp0le and heartwarming) ad of all. 

I first heard about it by accident the day before the game and decided to check it out.

It turns out it’s an ad that was first Internet-only and had been up since November as part of Google’s Internet Only marketing campaign known as “Search Stories”.

I must have watched the ad 20 times by now. I’m a sucker for romance, what can I say (yes I’ve been known to watch chick flicks and like it)?

It actually made me cry.

Romance aside though, it does a great job of demonstrating what that little search box can do.  I’ll be a lot of people who watched had no idea that they could use Google to quickly translate, get flight arrival/departure information or it’s use it a a combined Yellow Page/mapping function (and all from the home page).

Overall a very effective ad. 

Tom Maurstad of The Dallas Morning News summed it up best when he named it the best of the Super bowl and wrote:

….No flash, no special effects, just a love story told (and told really well) through a procession of search questions, The arc from the unentangled beginning (student questions about programs in France) to the final "how to assemble a crib" is just beautifully, sweetly done. It deepens your appreciation of the Google brand and what it does. You know, like advertising is supposed to and Super Bowl ads almost never do.

Anyway, enough already. As of this writing, I’ve been gushing about it for hours.

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Super Bowl Stats that MATTER

  • I have lived in two Cities Metropolitan Areas that have hosted the Super Bowl*
  • Each of them has hosted it twice.

Atlanta (The Georgia Dome, Atlanta – 1994*, 2000)

(Metro) Phoenix (Sun Devil Stadium, Tempe -1996 & University of Phoenix Stadium**, Glendale – 2008).

  • In 1999 (while I was living in Atlanta), the Atlanta Falcons (by some freak of nature) landed in Super Bowl XXXIII in Miami, Florida. They lost, to the Denver Broncos. But the fact that they even got there was quite amazing. They were back to their old crappy selves the following year (not that I really cared per se).
  • The only recollection I have of watching any of the above mentiond games was in 1996 (and I wasn’t really paying attention – I was packing to move from Phoenix to Atlanta).
  • And since I wrote this on day of Super Bowl XLII , I suppose I should include specific “stats” eh?
  • OK, then..Super Bowl XLII proved once again that New York rules.
  • First and foremost, New York, New York is a city so nice, they named it twice. 😀
  • The New York Times is not only the “hometown” newspaper for the New York Giants***, but it’s also the “hometown” paper (sort of) for the New England Patriots. How so? It’s simple really. Both The New York Times and The Boston Globe are divisions of The New York Times Company.
  • Oh yeah, and that other thing…. The Giants won today.

*When Atlanta first hosted the Super Bowl in 1994, I was not (yet) living there. I lived in Phoenix from 1982 to 1996 and later, 2004 to present. I lived in Atlanta from 1996 to 2004 (and I wish I’d never left).
**As you will note above, despite it’s tile, the University of Phoenix Stadium is not in Phoenix.
***Yes, I know the “New York Giants” actually play in New Jersey! Picky, Picky! 😛

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Super Bowl UPDATE

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Is your website as stale as this?

I shall be gladly be ignoring The Super Bowl today (even though it’s being played approximately 12 miles from my place of residence).


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